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Squirrel’s Nut

Life science copywriting

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LIFE SCIENCE COPYWRITER

Your product page loses scientists before they reach your data.

Your product page loses scientists before they reach your data.

Your product page loses scientists before they reach your data.

I fix that one page at a time, at a fixed price. Send me a page and get a written teardown: the three fixes that matter most, plus a rewritten headline.

Trained in biology and medical lab research

Years in life science sales, selling to researchers and procurement

From €450 per page, fixed price

FIVE REVIEWS A MONTH

Get your free copy review

A written teardown of one page, done by hand, in your inbox within 5 working days.

You get the review and one follow-up email. Nothing else.

01 / WHERE PAGES LOSE SCIENTISTS

Your product is good. The page around it often isn’t.

Your product is good. The page around it often isn’t.

A

The headline is a model number

XR-500 microplate reader says what it is. It doesn’t say why a lab should pick it over the five others on its shortlist.

B

The proof is buried

Scientists buy on data. When validation sits in a PDF three clicks down, most of them never see it.

C

Adjectives instead of answers

State-of-the-art and comprehensive tell a scientist nothing. Numbers, timelines and conditions do.

02 / EXAMPLE TEARDOWNS

See what you’d get before you ask for it.

See what you’d get before you ask for it.

Three real reviews of public life science pages, anonymised. Same format as yours: three fixes and a rewritten headline.

03 / WHO WRITES YOUR COPY

A copywriter who has stood on both sides of the bench.

A copywriter who has stood on both sides of the bench.

I’m Edward Verwayen. I trained in biology and medical laboratory research, then spent years in life science sales, working with researchers and procurement teams in academia and biotech.

That means I know what a researcher checks before requesting a quote, what procurement asks next, and which claims make a scientist close the tab. You won’t spend your first call explaining what an epitope is.

04 / HOW IT WORKS

Three steps. Published prices.

Three steps. Published prices.

1

1

Send one page

A product page, service page or homepage. Whichever matters most to your pipeline.

2

2

Get a free teardown

The three changes that will make the biggest difference, plus a rewritten headline you can use straight away.

3

3

Rewrite if you want it

Fixed price, agreed upfront. Research, draft and one round of revisions included.

Product or service page

€450

Homepage

€850

Five pages or more

€375 per page

Prices exclude VAT.

05 / BUILT FOR

Lab instrument makers

Assay and kit developers

Lab consumables suppliers

Life science software

06 / QUESTIONS

Is the review really free?

Will you understand our science?

You also work in life science sales. Is that a conflict?

Do you work under NDA?

Send me one page.

Send me one page.

Find out where it loses scientists, and what to change first.

Get your free copy review

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